RTB

What does RTB stand for?

Real-time bidding

A common acronym used to describe auctions in which bidders can bid on items in real-time; also used in online advertising to describe a type of ad unit in which ads are displayed dynamically based on the highest bid from an advertiser.

Example

RTB ads are expected to grow to 30% of total display ads by 2017

Related Slang

BINBuy it now
NRNo reserve
OBOOr best offer
CMSContent Management System

Categories

General
Online Auctions
Updated June 4, 2013

RTB definition by Slang.net

This page explains what the acronym "RTB" means. The definition, example, and related terms listed above have been written and compiled by the Slang.net team.

We are constantly updating our database with new slang terms, acronyms, and abbreviations. If you would like to suggest a term or an update to an existing one, please let us know!