What does RTB stand for?

Real-time bidding

A common acronym used to describe auctions in which bidders can bid on items in real-time; also used in online advertising to describe a type of ad unit in which ads are displayed dynamically based on the highest bid from an advertiser.


RTB ads are expected to grow to 30% of total display ads by 2017

Related Slang


Updated June 4, 2013

RTB definition by Slang.net

This page explains what the acronym "RTB" means. The definition, example, and related terms listed above have been written and compiled by the Slang.net team.

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