What does mascara mean on TikTok?


Female TikTokers, especially, may use mascara as a codeword for boyfriend (or men in general). This slang substitution became popular in early 2023, giving rise to the #mascaratrend.

For example, a user may caption their video "Don't let your first mascara ruin makeup for you." This translates to "Don't let your first boyfriend ruin relationships for you." Or, a user may caption their video "I've used only one mascara since I was 16. Sometimes I wonder what other mascaras would be like." This means the user has had only one boyfriend since they've been 16, and wonders how dating someone else would feel.

#Mascaratrend videos often use other mascara-related codewords to discuss relationships, sex, and SA. For example, they frequently refer to a certain distinctive part of male anatomy as a mascara wand, and a certain distinctive part of female anatomy as a mascara tube. They may also refer to the act of having sex as "using mascara."


I lost my mascara for 5 years, but then I found it again, and I love it even more now
Stills from two #mascaratrend videos
Stills from two #mascaratrend videos

Related Slang


Updated January 27, 2023

Mascara definition by

This page explains what the slang term "Mascara" means. The definition, example, and related terms listed above have been written and compiled by the team.

We are constantly updating our database with new slang terms, acronyms, and abbreviations. If you would like to suggest a term or an update to an existing one, please let us know!