Mascara
Boyfriend
Example
I lost my mascara for 5 years, but then I found it again, and I love it even more now
Related Slang
bf | Boyfriend |
NBSB | No boyfriend since birth |
xbf | Ex-boyfriend |
Cuffing | Linking up in a relationship with a person |
DTR | Define the relationship |
Deal breaker | An issue that breaks up a relationship |
Beat | To apply makeup |
SA | Sexual assault |
Female TikTokers, especially, may use mascara as a codeword for boyfriend (or men in general). This slang substitution became popular in early 2023, giving rise to the #mascaratrend.
For example, a user may caption their video "Don't let your first mascara ruin makeup for you." This translates to "Don't let your first boyfriend ruin relationships for you." Or, a user may caption their video "I've used only one mascara since I was 16. Sometimes I wonder what other mascaras would be like." This means the user has had only one boyfriend since they've been 16, and wonders how dating someone else would feel.
#Mascaratrend videos often use other mascara-related codewords to discuss relationships, sex, and SA. For example, they frequently refer to a certain distinctive part of male anatomy as a mascara wand, and a certain distinctive part of female anatomy as a mascara tube. They may also refer to the act of having sex as "using mascara."