A mom who influences other moms on social media
I'm very wary of momfluencers but I also follow 4 of them and read all of their posts. What is wrong with me?
|Influencer||A social media user who affects others' behaviors|
|Do it for the gram||To do something only to share on Instagram|
|Clout chaser||A person who does things just to become popular|
|Clout leech||A person who is friends with someone just to become more popular|
|Parasocial relationship||A one-way relationship between a fan and a creator|
|Instagram husband||A person who takes pictures of another person for Instagram|
|Instagram prime time||Peak hours of Instagram activity|
|Mommy shaming||Bullying a mom for her parenting choices|
A "momfluencer" is an influencer on social media that posts content directed at other moms. It gained prominence in the late 2010s on Instagram, a photo- and video-sharing platform.
Momfluencing is a controversial trend with critics on both sides. Some argue that it glosses over the hardships of motherhood to present a sanitized, dreamlike existence with perfect, unattainable kids. Also, the momfluencers are trying to sell themselves and products, which makes them appear disingenuous.
Others argue that momfluencers give moms a platform to share their day-to-day experiences when they are often dismissed. And when a momfluencer is authentic, it enables other moms to communicate more honestly and openly.