Sponcon
Sponsored content
Example
I gave up on Instagram when it became 90% sponcon
Sponcon definition by Slang.net
This page explains what the abbreviation "Sponcon" means. The definition, example, and related terms listed above have been written and compiled by the Slang.net team.
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Sponcon is sponsored social media content posted by influencers. These posts, which typically feature product "reviews" or endorsements, often look like normal posts. This can make differentiating between sponcon and authentic posts difficult.
For this reason, the U.S. Federal Trade Commission (FTC) and many social media platforms require that users straightforwardly declare when a post is sponcon. While many influencers follow this rule, you can be sure that some certainly do not.
Non-social media sponcon
While sponcon is now used primarily to refer to sponsored influencer posts, other forms of sponcon existed prior to social media. For example, magazines sometimes include advertisements that look like, but are not, normal articles. These fake articles are another example of sponcon.