I gave up on Instagram when it became 90% sponcon.
|Influencer||A social media user who affects others' behaviors|
|Momfluencer||A mom who influences other moms on social media|
|Performative activism||Activism performed to gain social standing|
|Instagram prime time||Peak hours of Instagram activity|
|Parasocial relationship||A one-way relationship between a fan and a creator|
|Collab house||A house full of social media influencers|
|GRWM||Get ready with me|
Sponcon is sponsored social media content posted by influencers. These posts, which typically feature product "reviews" or endorsements, often look like normal posts. This can make differentiating between sponcon and authentic posts difficult.
For this reason, the U.S. Federal Trade Commission (FTC) and many social media platforms require that users straightforwardly declare when a post is sponcon. While many influencers follow this rule, you can be sure that some certainly do not.
Non-social media sponcon
While sponcon is now used primarily to refer to sponsored influencer posts, other forms of sponcon existed prior to social media. For example, magazines sometimes include advertisements that look like, but are not, normal articles. These fake articles are another example of sponcon.