UHNWI
Ultra high-net-worth individual
Example
Our firm just landed a new client, and they’re an UHNWI. We’ll need to customize their investment strategy
Makes sense. At that level, they’ll expect exclusive opportunities and personalized service. Do we know their main financial goals?
They’re focused on estate planning and impact investing. I’ll set up a meeting with our private wealth team
How well do you know your Fantasy Football slang?
UHNWI is a financial term for individuals with extremely high levels of investable wealth. While the number varies slightly, UHNWIs typically have at least $30 million in liquid assets, excluding real estate, personal belongings, and business holdings. This is a step up from HNWIs and it may also appear just as "UHNW."
The concept of UHNWIs became prominent as financial markets expanded and global wealth accumulation accelerated in the late 20th and early 21st centuries. As a result, many banks, investment firms, and financial advisors began using UHNWI to classify their wealthiest clients and offer tailored services, such as private banking, tax optimization, and estate planning.
Economists and market analysts also use UHNWI in reports and articles when studying global wealth distribution, investment trends, and economic impact. Luxury brands, high-end real estate developers, and concierge services use UHNWI to identify and target elite clientele who can afford exclusive products and experiences. Finally, job postings in private banking, wealth management, or concierge services may mention UHNWI to specify that candidates need experience working with ultra-high-net-worth clients.