Deinfluencer
A social media user who pushes back against trends
Example
I was about to buy that viral skincare product, but a deinfluencer said it’s totally overhyped
Good call! Deinfluencers have saved me so much money on stuff I don’t actually need
Can you score under par in this golf terms quiz?
A deinfluencer (or "de-influencer") is someone who actively discourages people from buying overhyped or unnecessary products, often as a counter to traditional influencer culture. Instead of promoting trendy items, deinfluencers give honest reviews, warn against wasteful spending, and encourage smarter purchasing decisions. This trend gained traction on platforms like TikTok, Instagram, and YouTube in the early 2020s, partially due to inflation, where users push back against excessive consumerism and misleading marketing.
You will likely see the term "deinfluencer" in online discussions about shopping habits, sustainability, and ethical consumption. Many consumers view the term favorably since they appreciate deinfluencers for exposing low-quality or overpriced products, while brands may view them as challenging traditional influencer marketing.