What does MSRP stand for?

Manufacturer's suggested retail price

An acronym for the price that the manufacturer of a product suggests to retailers for the sale price; often isn't the actual sale price, which ends up being lower; can be seen on online auction, couponing, and commercial sales sites.


The MSRP says $99.99, but the store is listing it for $79.99 with a MIR

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Updated September 8, 2014

MSRP definition by

This page explains what the acronym "MSRP" means. The definition, example, and related terms listed above have been written and compiled by the team.

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