Doorbuster
A steep discount
Example
imma head out at 5 for the best buy doorbuster
dang. ill see u when i wake up i guess
Related Slang
BF | Black Friday |
CM | Cyber Monday |
BFCM | Black Friday Cyber Monday |
BOGO | Buy one, get one |
B1G1 | Buy one, get one |
Christmas creep | The slow expansion of the Christmas shopping season |
Grinch bot | Software used to quickly snatch up products online |
BIN | Buy it now |
CAS | Clothing Acquisition Syndrome |
MSRP | Manufacturer's suggested retail price |
imma | I'm gonna |
Doorbuster is a special kind of sale where crazy low prices draw shoppers in early to the point where they want to bust down the doors to get in (figuratively, hopefully). Retailers typically offer these deals early on in their operating hours during major sales events like Black Friday. The discounts are usually substantial but limited in quantity ("while supplies last!"), so the goal is to lure early-bird shoppers who will purchase the doorbuster items and also stick around to buy other full-priced items.
The term "doorbuster" has become synonymous with holiday shopping chaos, as it tends to cause a rush of eager shoppers vying for the best deals. In some cases, store doors have actually been busted down by zombie-like hordes of shoppers. You will likely see or hear it used in advertisements throughout November and December.
Origin of doorbuster
The slang term "doorbuster" originated in the late 1940s in the United States. James Cash Penney (more famously known as "J.C. Penney") is credited with coining the term when he used it in a January 1949 advertisement in the Tuscaloosa News in Alabama.