Choiceful
Mindful spending on valued items
Example
Our Q4 spending report shows a rise in choiceful customers. We've seen a sharp decline in small purchases
Yeah, they’re skipping minor items but still spending on big-ticket products that matter to them
We should probably adjust our recommendations for product bundles to reflect that behavior
Baseball Slang Quiz: Can you bat 1.000?
Choiceful describes consumers who are cutting back on spending, but selectively: they skip the "nice-to-have" extras while still willing to splurge on what truly matters to them. Instead of mindless spending or extreme frugality, a choiceful consumer is thoughtful and intentional with their money, buying less overall while still investing in items or experiences they truly value.
The term became popular in the business world in the early 2020s, as various CEOs and leaders from companies, such as Walmart and McDonald's, used it to describe shifting consumer habits under inflation and economic uncertainty. Choiceful has also entered the everyday lexicon. For example, shoppers, social media users, and lifestyle bloggers may use it to describe budget-conscious yet quality-loving habits, such as skipping cheap fast fashion while splurging on a durable jacket or other high-value purchases.