What's your CTA for your Giving Tuesday campaign?
We decided to keep it simple and go with 'Support Local Journalism.'
|CPC||Cost per click|
|Clickbait||Web content created to attract visitors|
|FUD||Fear, uncertainty, and doubt|
|FOMO||Fear of missing out|
|MST||Must see today|
|Spammy||Content that features a lot of spam|