ICP
ICP has 2 meanings
Ideal Customer Profile
Example
We’ve been getting leads from a wide range of industries, but the conversion rate is low. I think it’s because we’re attracting companies that don’t really need our solution. We need to refine our ICP
Agreed. The customers who had the smoothest onboarding and highest retention are all mid-sized healthcare companies. Let’s focus on them as our primary ICP
Related Slang
Categories
Insane Clown Posse
ICP is an acronym for Insane Clown Posse, a hip-hop group. Its members are Violent J (Joseph Bruce) and Shaggy 2 Dope (Joseph Utsler).
The group comes from Detroit, Michigan and they have been performing as ICP since 1989. Their act features hardcore hip-hop and intense live performances. The duo wears black and white clown face paint and has spawned a fandom of juggalos that also wear face paint.
Example
ICP has a show tomorrow night, so don't go downtown if you're scared of clowns
Can you survive our Dungeons & Dragons slang quiz?
ICP is marketing shorthand for "Ideal Customer Profile," which is a detailed description of the perfect customer for a company's product or service. It is more specific than just targeting a general audience. Instead, it focuses on identifying the characteristics of people most likely to benefit from the product and become long-term, loyal customers, which may include the industry the customer belongs to, company size, budget, geographic location, and specific challenges they face.
Companies that define an ICP can create a sales, marketing, and product development strategy that aligns well with the needs of their best customers, improving efficiency and results. For example, a well-defined ICP can drive more qualified leads, improve customer retention, and increase revenue. These companies can also minimize wasted resources by not allotting them to prospective customers who are less likely to convert.