PLG
Product-led growth
Example
I'm glad to see PLG businesses grow. It's better for the consumer, IMO
I agree. I'm so turned off by a sales-led approach
Related Slang
| B2B | Business-to-business |
| B2C | Business-to-consumer |
| CTA | Call-to-action |
| sw | Software |
| s/w | Software |
| Slideware | Software that is announced but never released |
| app | Application |
| dl | Download |
| EOL | End of life |
| OOTB | Out of the box |
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PLG is a business approach focused on a product as the primary factor for driving customer acquisition, expansion, activation, and retention. Venture capitalist Blake Bartlett coined PLG in 2016, and it has since become a buzzword in the tech and business worlds.
When a company adopts the PLG approach, its various teams, including sales, engineering, marketing, design, and customer support, focus on the product to produce a better user experience. Examples of B2B and B2C PLG businesses include Zoom, Slack, Airtable, Mailchimp, Netflix, HubSpot, Shopify, Canva, and Trello.
Since products drive PLG businesses, they typically provide a free trial or free version of their offering to lure customers into trying and purchasing. For example, when perusing the website of a PLG business, you'll likely encounter a "Free trial" or "Try it now" CTA button instead of a "Talk to Sales" type of CTA.