What does MQ mean when shopping?

Manufacturer coupon

An MQ is a coupon provided directly by the product manufacturer. It is intended to entice shoppers to purchase their product.

The people most likely to encounter MQs are those shopping online when perusing couponing and consumer savings websites. For example, a shopper may be looking to purchase an appliance online, and the site offers a "15% off MQ."

If a shopper redeems an MQ, the manufacturer reimburses the store the shopper purchased the product from, along with a handling fee. While manufacturers often distribute MQs, marketing companies may also dispatch MQs on the manufacturer's behalf.


I found some MQs in addition to store coupons this week. It's going to be super savings at the grocery store!
WTG, mom!

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Updated March 14, 2024

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This page explains what the acronym "MQ" means. The definition, example, and related terms listed above have been written and compiled by the team.

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