MQ
Manufacturer coupon
Example
I found some MQs in addition to store coupons this week. It's going to be super savings at the grocery store!
WTG, mom!
Related Slang
IPQ | Internet printable coupon |
blinkie | Coupon dispenser machine |
q | Coupon |
BOGO | Buy one, get one |
B1G1 | Buy one, get one |
MIR | Mail-in rebate |
MSRP | Manufacturer's suggested retail price |
NED | No expiration date |
WYB | When you buy |
BF | Black Friday |
CM | Cyber Monday |
WTG | Way to go |
An MQ is a coupon provided directly by the product manufacturer. It is intended to entice shoppers to purchase their product.
The people most likely to encounter MQs are those shopping online when perusing couponing and consumer savings websites. For example, a shopper may be looking to purchase an appliance online, and the site offers a "15% off MQ."
If a shopper redeems an MQ, the manufacturer reimburses the store the shopper purchased the product from, along with a handling fee. While manufacturers often distribute MQs, marketing companies may also dispatch MQs on the manufacturer's behalf.