What is softmaxxing?

Making minor beauty improvements

Softmaxxing is when a person attempts to make minor improvements to their physical appearance. Examples of softmaxxing include changing your diet, slightly squinting your eyes or pushing your tongue to your mouth to accentuate your jawline (known as "mewing").

You will likely see softmaxxers online, whether it be on social media (e.g., influencers), in fashion forums, or within incel communities. For example, a model may provide softmaxxing techniques to her followers on Instagram.

Origin of softmaxxing

Softmaxxing is an offshoot of looksmaxxing, which uses the "maxxing" term (comes from the "min-maxing" gaming term that describes an RPG player's attempt to maximize a specific stat). It gained popularity in the early 2020s, along with "hardmaxxing," which involves more extreme measures to become more attractive, like cosmetic surgery.


Craig has been acting weird recently
Yeah, he's been softmaxxing for his wedding in June
Ah, that explains why he's constantly chewing gum to improve his jawline
Softmaxxing question on Reddit
Softmaxxing question on Reddit

Related Slang


Updated May 2, 2024

Softmaxxing definition by

This page explains what the slang term "Softmaxxing" means. The definition, example, and related terms listed above have been written and compiled by the team.

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