UGC
User generated content
Example
Did you see that new soda brand’s ad campaign? It’s all just customer TikToks
Yeah, I love when brands lean into UGC—it feels way more authentic than some polished commercial
UGC definition by Slang.net - The Slang Dictionary
This page explains what the acronym "UGC" means. The definition, example, and related terms listed above have been manually compiled and written by the Slang.net team.
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UGC refers to any content, such as videos, images, text, reviews, or social media posts, created by everyday users rather than brands or professional creators (or AI, in the case of AIGC). People commonly use the term in marketing, social media, informational websites, and gaming circles.
It became a significant buzzword among techies in the early 2000s as platforms like YouTube, Reddit, and early blogging sites exploded in popularity. Instead of just consuming content, people started making and sharing their own, shaping online communities and influencing everything from entertainment to politics.
UGC is everywhere now. Brands use it to build trust, gamers create mods and livestreams, and influencers rely on it to grow audiences. For example, you may see UGC as a viral TikTok dance, a Yelp review, or a fan-made remix.