SGE
Search generative experience
Example
I’ve been using Google’s SGE for research, and it’s super convenient. It pulls everything I need right into the search results
True, but I’ve noticed it doesn’t always show diverse sources. You might miss out on different perspectives if you’re just relying on those answers
How well do you know your texting slang?
SGE describes AI-powered search results that provide direct, conversational answers, instead of just webpage links, that aim to make searching more intuitive and efficient, especially for complex queries. Developed by Google and introduced in 2023, SGE integrates generative AI (GenAI) into search, allowing users to get summarized information, insights, and even follow-up questions without clicking through multiple websites. People also call SGE AI Overviews (AIO).
You will likely see SGE (also commonly in discussions about AI, search engine technology, and digital marketing. Businesses, SEO professionals, and content creators closely monitor SGE's impact as it changes SERPs and how people find and consume information online. While it's continually evolving, SGE represents a shift toward AI-driven search, influencing how companies optimize content and users interact with search engines.