MFA
Made for advertising
Example
How MFA content makes some web users feel
Related Slang
| CPC | Cost per click |
| SERP | Search engine results page |
| SEO | Search engine optimization |
| Spam | Unhelpful and annoying content |
| Spammy | Content that features a lot of spam |
| Clickbait | Web content created to attract visitors |
| UX | User Experience |
| Sponcon | Sponsored content |
| STW | Search the Web |
| Brain rot | Negative effects from excessive Internet content |
Categories
Multi-factor authentication
MFA is a security measure where multiple forms of authentication are required to verify a person's identity before giving them access to sensitive systems or information. This approach ensures that if one factor is compromised (like a stolen password), additional layers of protection are in place to reduce the risk of breaches and defend against phishing attacks, credential theft, and other cyber threats.
It is similar to two-factor authentication (2FA), which requires two methods, but it extends the concept by using two or more factors from distinct categories:
- Something a person knows, such as a password or PIN
- Something a person has, such as a smartphone or security token
- Something unique to a person, such as a fingerprint or facial recognition
You will see MFA in environments where protecting sensitive data is critical, such as financial services, healthcare providers, and corporate systems. For example, a person might log in to a financial account with a password, receive a temporary code on their smartphone, and then confirm their identity through fingerprint recognition.
Example
An animation of the MFA process
Related Slang
| 2FA | Two-factor authentication |
| PIN | Personal identification number |
| cqrt | Security |
| pw | Password |
| p/w | Password |
| gpw | Global Password |
| SSL | Secure Sockets Layer |
| SSN | Social Security number |
| HTTPS | HyperText Transfer Protocol Secure |
| Catfish | To assume a false identity |
Are you financially literate?
MFA is shorthand for web content made explicitly to generate advertising revenue. Instead of providing meaningful, helpful content to users, MFA creators focus on making money by publishing low-effort, low-quality content with a high ad density-to-content ratio (to the detriment of the UX).
For example, an MFA webpage specializing in crafting tips may include several sentences about making a scrapbook, while the rest of the webpage is stuffed with keywords for SEO purposes (to rank higher in SERPS) and spammy ads. MFA properties are also commonly associated with clickbait tactics, which lure users into clicking the article with provocative and misleading information.
Over time, search engine algorithms have become more adept at identifying and devaluing MFA sites to promote more authentic and user-focused content. However, there is still much room for improvement.