MFA
Made for advertising
Example
It's ridiculous how these MFA websites outrank us when our content is so much better
Yeah, we must be getting penalized for something because these SERPs don't make sense
How MFA content makes some web users feel
Related Slang
| CPC | Cost per click |
| SERP | Search engine results page |
| SEO | Search engine optimization |
| Spam | Unhelpful and annoying content |
| Spammy | Content that features a lot of spam |
| Clickbait | Web content created to attract visitors |
| UX | User Experience |
| Sponcon | Sponsored content |
| STW | Search the Web |
| Brain rot | Negative effects from excessive Internet content |
Are you financially literate?
MFA is shorthand for web content made explicitly to generate advertising revenue. Instead of providing meaningful, helpful content to users, MFA creators focus on making money by publishing low-effort, low-quality content with a high ad density-to-content ratio (to the detriment of the UX).
For example, an MFA webpage specializing in crafting tips may include several sentences about making a scrapbook, while the rest of the webpage is stuffed with keywords for SEO purposes (to rank higher in SERPS) and spammy ads. MFA properties are also commonly associated with clickbait tactics, which lure users into clicking the article with provocative and misleading information.
Over time, search engine algorithms have become more adept at identifying and devaluing MFA sites to promote more authentic and user-focused content. However, there is still much room for improvement.